How to Properly Utilize Online News Footage


Online news footage is a great method to drastically improve its quality videos. When you use online news, you can gain instant attention, recognition, and a professional look to virtually any endeavor. With the multitude of newsworthy events that happen every day, there’s an abundance of opportunities to incorporate online footage into your video-whether for a product advertising video, an instructional video, or simply an annual review company video.

Here are some suggestions to make the most effective use of footage from online news:

Concentrate on motion. The most engaging part of a newsclip is the one that has the most motion. This is the kind of footage you want to include in your video. In other words, record what’s happening in the news (not the anchor of the news discussing the news). The more action your video contains the more captivating your video is likely to be.

Sound is not as important in comparison to the image. Remember that some videos online may come without sound. Most often, news footage that has sound can give a noisy and confusing feel to the video. Unless you are showing a speech or something similar, add your own sound, voiceover, or music.

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Make your creative use of CGI. News footage online is fantastic for background images, however you can also add your own pictures, action and text onto the screen. Utilize computer-generated images and include unique elements into the video.

Create custom transitions. Another method to add authenticity and uniqueness to footage you have is to design custom transitions that add your own signature to the video.

Cut or splice, move and rearrange. Some news clips on the internet have a length of 30 seconds. This length of time gives you plenty of footage to move portions of the clip around different parts of your video. You can squeeze more from a single hour or news clip by breaking it up with texts, scenes, or even narrators.

Use labels. To ensure that your online news footage in line with the content you are making, you must to incorporate text on the screen. For instance, you could insert text that reads “2010: Haiti Earthquake” to orient your viewers to the event that they are watching.

Shorter is better. The fabled “two-second rule” to display stock footage isn’t a strict rule but it can be an ideal rule of thumb. Keep things moving.

There’s a lot of online news footage, and you won’t run out. Keep the scenes fresh, and rotate clips every few seconds… and even if it’s not exactly two.

Lewis Williamson wanted to find the right footage to use in his presentation to make a statement and attract attention to his work. From news and entertainment videos to educational clips and beyond, BBC Motion Gallery has an extensive library of videos to fit any of your needs.


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